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Main page/Blog/Meet Forivor: A Magical World of Children's Bedding Now on Our Platform
Meet a Brand
15 Jan 2025

Meet Forivor: A Magical World of Children's Bedding Now on Our Platform

At Scramble, we are always on the lookout for exceptional brands that combine creativity with purpose. This month we are thrilled to introduce Forivor, a brand specializing in organic children's bedding that brings a touch of magic to any room.

Meet Forivor: A Magical World of Children's Bedding Now on Our Platform

A Dreamy Beginning

Forivor was co-founded by Rebecca Monserat and Alice Ruby-Ross, two creatives who met by chance in 2014 and launched their first collection in 2016. Inspired by Rebecca's childhood on the Welsh borders and Alice's passion for children's books and art history, Forivor was named after Rebecca's father, Ivor, and born out of the fleeting moment between waking and sleeping. Their shared commitment to sustainability and love of storytelling is woven into every Forivor product, creating timeless pieces that inspire the imagination while prioritizing the planet.

A Journey Through Dayland and Forivorland

Forivor's collections are more than just bedding - they are immersive experiences. Each product has a double-sided design, with one side representing the realistic Dayland and the other the magical Forivorland. In Dayland, children learn about real wildlife and conservation efforts, while Forivorland transforms these creatures into mythical beings, encouraging storytelling and imaginative play. The launch collection, Enchanted Forest, invites children to a magical sleep journey. Accompanied by beautifully illustrated character cards or storybooks, these products encourage children and parents to bond over bedtime tales, weaving together learning and wonder.

Building a Better World with Creativity and Care

Forivor's mission goes beyond creating enchanting bedding. Rebecca and Alice are passionate about encouraging creativity in children, believing that imaginative minds are essential to solving the pressing issues facing our planet. Every Forivor product is made from organic materials and designed to last, honoring their belief in sustainable production. From paying fair wages to minimizing waste, Forivor is committed to making a positive impact on both people and the planet.

The Forivor Philosophy

Forivor is built on a set of core beliefs that resonate deeply with their vision:

  • Childhood dreams can inspire purposeful adulthood.
  • A love of nature fosters a sense of responsibility to protect it.
  • Creativity and storytelling are powerful tools for change.
  • High-quality, sustainable products can be cherished for generations.

A Magical Addition to Our Platform

By adding Forivor to our platform, we aim to connect our investors with a brand that not only captures the imagination but also leads the way in sustainable practices. Forivor's beautifully hand-drawn, durable bedding sets are perfect for families who value creativity, learning and environmental responsibility. We're delighted to support Forivor on their journey to inspire magical memories and nurture the next generation of creative thinkers.

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