Five Fresh Updates From Brands on Scramble

Agua de Madre Expands Into 174 Sainsbury's Stores

Agua de Madre has taken another step in expanding its UK retail presence, bringing its Water Kefir range to 174 Sainsbury's stores across the country. The rollout makes the brand's fermented drinks available to a wider audience through one of the UK's major supermarket chains.

For Agua de Madre, it's another opportunity to introduce more shoppers to its naturally fermented drinks and make Water Kefir part of everyday routines.

Spoon Partners With Wildfarmed on a New Granola Range

Breakfast brand Spoon has teamed up with Wildfarmed to introduce three new granola varieties made with regeneratively grown oats. The collaboration brings together Spoon's expertise in breakfast products and Wildfarmed's focus on farming practices that support soil health and biodiversity.

The new range features Fibre Hit, Nuts + Seeds and Triple Berry, offering customers more ways to enjoy their morning granola while exploring ingredients grown through regenerative farming.

Devon Rum Bar Takes Home Gold at the Food Drink Devon Awards

There's something to celebrate for Devon Rum Co.!

Devon Rum Bar has won Gold in the Bar category at the Food Drink Devon Awards 2026/27, recognising the experience the team has created at its Island Street location. The judges praised the bar's drinks, friendly service and relaxed atmosphere, highlighting the welcoming experience created by the team.

The award adds another achievement to Devon Rum Co.'s journey and shines a spotlight on the people behind the brand's hospitality offering.

Happy Endings Brings Its Treats to Deliveroo in Glasgow

Happy Endings is making it easier for customers in Glasgow to enjoy its treats, with the launch of delivery through Deliveroo. The new delivery option gives local customers another convenient way to discover and order the brand's products without visiting a physical location.

It's a fresh step in making Happy Endings more accessible and connecting its products with customers through a new sales channel.

Little Green Radicals Opens The Brixton Snug

Little Green Radicals has opened The Brixton Snug, a new shop and showroom in Brixton, London.

More than just a place to browse the brand's children's clothing collections, the space is designed to bring customers closer to Little Green Radicals and the values behind its products. Visitors can explore the collections in person, connect with the team and learn more about how the brand's clothes are made.

The opening creates a new opportunity for Little Green Radicals to build relationships with its community beyond the online shopping experience.

More Stories to Come

Five brands, five different developments, each offering a glimpse into the many ways businesses can grow. Whether it's reaching new supermarket shelves, joining forces with another brand, earning industry recognition, or opening new channels to customers, these updates reflect the work happening behind the scenes at brands backed through Scramble.

Stay tuned for more stories in our next Watch Them Grow edition!