The Potions Cauldron Earns Good Business Charter Accreditation

We’re excited to share that The Potions Cauldron has been officially accredited by the Good Business Charter (GBC) – the UK’s recognized benchmark for responsible and ethical business practices.

This accreditation recognizes The Potions Cauldron Group’s commitment to doing business the right way: paying the Real Living Wage, offering fair hours and contracts, supporting employee wellbeing, acting responsibly towards the environment, and maintaining strong, ethical relationships with customers and suppliers.

Developed in collaboration with organizations such as the CBI, TUC, and Federation of Small Businesses, the Good Business Charter sets a high standard for companies that prioritise people and the planet alongside profit. To be accredited, businesses must meet clear criteria across all ten components of responsible business behaviour.

It’s always inspiring to see brands on our platform recognized not just for their growth, but for the values that underpin it. Congratulations to The Potions Cauldron on this well-deserved achievement! 👏