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//Meet Bloomsbury Flowers: A London Florist Rooted in History and Craft
Meet a Brand
13 Feb 2026

Meet Bloomsbury Flowers: A London Florist Rooted in History and Craft

For over three decades, Bloomsbury Flowers has been part of London’s floral and cultural landscape. Based in Covent Garden, the historic heart of the British flower trade, the brand combines tradition and modern creativity to deliver floral design that feels both timeless and contemporary.

Meet Bloomsbury Flowers: A London Florist Rooted in History and Craft

Founded in the early 1990s and operating from an elegant 18th-century building on Great Queen Street, Bloomsbury Flowers has grown into one of London’s most respected luxury florists. Their signature “English country style” blends refined elegance with natural beauty, creating arrangements that feel sophisticated yet organic.

Floral Design for Life’s Meaningful Moments

Bloomsbury Flowers works across weddings, private events, and long-term floral contracts for homes, offices, and hotels. Each project is bespoke, shaped around the client’s vision and the atmosphere they want to create.

Beyond commercial work, the brand is also deeply connected to London’s cultural institutions. The founders met as boys through the Royal Ballet, and the company continues to supply bouquets for stage presentations at iconic venues such as the Royal Opera House and Theatre Royal Drury Lane.

Through the London Flower Academy, Bloomsbury Flowers also shares its passion through creative and therapeutic workshops, helping people experience the emotional power of flowers firsthand.

A New Chapter of Creative Leadership

Since acquiring the business in 2022, creative entrepreneur Anoma Radkevitch has led Bloomsbury Flowers into a new era. With a background in biology, international development, and floral artistry, her vision blends sustainability with refined design.

Under her leadership, the business has expanded through strategic additions, including the online florist Clare Florist (2024) and event specialist In Water Flowers (2025), strengthening its presence across retail, events, and contract floristry.

Sustainability in Practice

Bloomsbury Flowers recognizes that floristry carries an environmental impact and is actively working toward reducing it.

The company prioritizes:

  • Seasonal and locally grown flowers, where possible
  • Biodegradable and recyclable packaging
  • Electric delivery vehicles
  • Renewable energy in operations
  • Waste reduction and flower reuse
  • No-oasis floristry and lower-impact materials

These efforts reflect a broader commitment to achieving net-zero ambitions while maintaining exceptional quality and artistry.

Part of London’s Living Culture

Three decades on, Bloomsbury Flowers is still evolving. Grounded in tradition yet open to new ideas, the brand continues to create floral work that adds feeling, atmosphere, and memory to the spaces it touches.

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