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Main page/Blog/Watch Them Grow: Bemuse Partners with the National Trust
Brand Updates
26 May 2025

Watch Them Grow: Bemuse Partners with the National Trust

We’re delighted to announce a major milestone for Bemuse, one of the purpose-driven brands backed by investors through our platform.

Watch Them Grow: Bemuse Partners with the National Trust

The brand's award-winning, sustainable honey wine, Fiora, is now available at select National Trust locations across the UK. This new partnership is a proud moment for Bemuse, as it perfectly aligns with their mission to create delicious drinks that honour and protect the natural world.

As a certified B Corp, Bemuse has always prioritized sustainability, from sourcing honey to using eco-friendly packaging. Being selected by the National Trust, an organisation renowned for its dedication to conservation, nature, and heritage, further validates the brand’s planet-first approach.

Here’s what the National Trust says about its partnerships:

“We carefully select partners that share our brand values and commitment to sustainability… inspired by the places we care for and our ambition to reduce our impact on the environment.”

Through this collaboration, Fiora has found a fitting home in some of the UK’s most cherished green spaces, offering visitors a refreshing, mindful way to celebrate both taste and nature.

Congratulations to Bemuse for continuing to grow with purpose and bringing sustainable sipping to places that truly inspire! 🌍🌿

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