Meet Roley’s: Beer With Benefits

A Founder’s Mission

Roley’s was founded by Stewart Rowley, a former rugby player turned drinks industry insider. Like many athletes after retirement, Stewart found that his old eating and drinking habits didn’t match his new lifestyle. Working in the drinks sector meant frequent social drinking, and before long, he felt the impact on both his health and performance.

Instead of accepting compromise, Stewart asked a bold question: what if beer could deliver the full flavour and satisfaction people love – but with fewer calories and no artificial shortcuts?

Innovation at Its Core

That question became the driving force behind Roley’s Super Natural Elixir™, a breakthrough brewing process refined over more than a decade of research. This technology slashes calories by up to 50% without sacrificing flavour or reducing alcohol content – something no brewer had achieved before.

The result is Super Natural Lager: a full-strength beer enriched with B-vitamins (B3, B5, B6, and B9) that support a balanced lifestyle, while still delivering the crisp, bold taste beer lovers expect.

Recognition and Growth

Roley’s innovation hasn’t gone unnoticed. This year, Super Natural Lager was awarded Best International Lager at the World Beer Awards, positioning the brand as a frontrunner in the growing “better-for-you” drinks movement. With UK expansion underway and major partnerships in progress, Roley’s is building momentum to take its category-defining approach global.

Why It Matters

For today’s consumers, mindful drinking is more than a trend – it’s a lifestyle shift. Roley’s is giving people the choice they’ve been waiting for: to enjoy their social lives without compromising their health. With every pint, Roley’s is showing the world that flavour and mindful choices can finally go hand in hand.