Meet a Brand
12 Sep 2025

Meet MuscleFood: Protein-Packed Foods That Keep Customers Coming Back

We’re thrilled to introduce MuscleFood, the UK brand making healthy eating simple, convenient, and delicious for millions of customers.

Meet MuscleFood: Protein-Packed Foods That Keep Customers Coming Back

From hampers to supplements, MuscleFood has grown into a go-to destination for anyone looking for high-quality, convenient, and affordable healthy food. Since its launch in 2012, the UK-based brand has been on a mission to rethink the way people buy healthy products online, and it’s safe to say they’ve succeeded.

Simplifying Healthy Choices Every Day

MuscleFood started small but quickly scaled, offering everything from fitness-focused supplements to meal kits and hampers. Today, their products reach over 2.3 million happy customers, making it clear that their approach to combining quality, convenience, and affordability resonates.

Innovation That Inspires

The brand isn’t afraid to try new ideas. Over the years, MuscleFood has expanded across Europe, launched new product lines, and refined their online experience to make healthy living as simple as possible. Their goal is ambitious: to become the leading online healthy food retailer in Europe.

Recognized for Excellence

MuscleFood’s bold approach has earned recognition in the industry. In 2018, they won Specialist Online Retailer of the Year at The Grocers Awards, highlighting the brand’s innovation, customer focus, and standout performance.

As they continue to innovate and expand, MuscleFood is proving that healthy eating can be simple, delicious, and entirely achievable.