The Black Farmer and Wilfred Emmanuel-Jones Nominated for Game Changer Award

Wilfred's story is one of resilience and determination. Born in Jamaica and raised in Birmingham, he was part of the Windrush generation. Despite facing many obstacles, including growing up in inner-city Birmingham and leaving school with no qualifications, his passion for farming never wavered. After a successful career in television production, Wilfred launched The Black Farmer brand in 2000, selling premium sausages and other products that now line the shelves of major UK supermarkets.

His nomination for the Game Changer Award not only recognizes his entrepreneurial success but also highlights his mission to diversify British farming. Wilfred has been a champion of inclusivity, using his platform to promote farming opportunities for non-traditional entrants. Through initiatives such as New Faces For Farming, he encourages young people from urban areas and non-farming backgrounds to explore careers in agriculture. His appointment as a Governor of the Royal Agricultural University underlines his commitment to supporting the next generation of farming talent.

With ongoing support from investors, The Black Farmer continues to grow as a brand that is not only commercially successful but also socially impactful. The recognition that Wilfred receives through this nomination is a reflection of the positive changes that brands like his are bringing to the food and farming landscape.

As The Black Farmer moves forward, we celebrate its achievements and are proud to highlight the role our platform's investors play in supporting brands that create meaningful, lasting change.