Brands selection process

We're all about backing the best! As a platform, we carefully select a limited number of companies that are fully committed to effective development and financial well-being. Based on open data sources, we find and analyze companies and their founders using our scoring system. The system helps us select the most promising consumer goods brands that not only strive for success but also demonstrate a clear path to achieve it.

Founder’s Background
Analyzing a founder's background allows us to assess their ability to run the business, make strategic decisions, and manage resources effectively.
strong education
professional experience
established reputation
network and connections
leadership qualities
entrepreneurial background
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