For investors
08 May 2023

TOTM: Driving Change in the Period Care Industry

TOTM is a UK-based company that produces period products with a mission to inspire better, sustainable ways to manage periods. The company focuses on making periods better by providing high-quality products that women can rely on for every cycle. TOTM also aims to end period shame by breaking down the stigma surrounding periods and challenging the negative attitudes that still exist. They work hard to raise awareness and promote menstrual well-being.

TOTM: Driving Change in the Period Care Industry

TOTM is a UK-based company that produces period products with a mission to inspire better, sustainable ways to manage periods. The company focuses on providing high-quality products that women can rely on for every cycle. TOTM also aims to end period shame by breaking down the stigma surrounding periods and challenging the negative attitudes that still exist. They work hard to raise awareness and promote menstrual well-being.
 

Supporting Endometriosis UK


TOTM donates 1% of all its online sales to Endometriosis UK. Thanks to their community, they have donated over £20,000 to support their mission to improve the lives of those affected by endometriosis.

 

Sustainable Period Care


As a certified B Corp, TOTM is setting a new ethical and sustainable standard for period care putting women and the planet first. They use certified organic cotton in their tampons, pads, and liners. To reduce plastic, they also use biodegradable cardboard applicators instead of plastic or plant-based versions that can take 500 years to decompose. Their range includes reusable menstrual cups and a reusable tampon applicator for a zero-waste period. When it comes to packaging, they use compostable or recyclable packaging wherever possible. All of their period care products are made in the EU, in a facility that's powered by renewable energy. As part of their commitment to sustainability, TOTM supported a tree planting project in Cumbria and planted over 100 trees in 2022 to offset their emissions.

 

Empowering Period Dignity and Menstrual Health


Having achieved great success with their Period Dignity initiative in the previous year, TOTM continued to make progress in 2022 with their Period Positive Workplace Scheme. This new initiative not only doubled the number of sites being supplied with period products but also expanded their partnership with In Kind Direct, a UK charity that distributes donated products to charitable organizations. Through their Gift-a-Pad Scheme and the Period Powerful Advent Calendar, TOTM was able to donate thousands of pads to various causes and supply 116 locations across the UK.

 

TOTM's Recognition and Achievements


In 2022, TOTM was recognized for their outstanding efforts in sustainable business and menstrual health. They were awarded Sustainable Business of the Year at the BSB Awards and named Best Menstrual Health Brand in Glamour's 2022 Wellness Power List. The brand also launched the MOOD campaign, which provided educational content, tips, and remedies to address the top-period concerns in their community, featuring 10 experts. Additionally, the TOTM team dedicated 12 hours to local beach cleans in Wales, one of which was part of The Great British Beach Clean.

 

What's Next for TOTM?


In 2023, TOTM is prioritizing menstrual comfort, well-being, and dignity. They plan to recover 5 million plastic tampon applicators from the ocean, map out steps to Net Zero, launch new sustainable period care products, complete a carbon assessment, donate 60,000 pads to period dignity causes, and launch a volunteering program for employees. With these initiatives, TOTM is sure to make a significant difference in the fight against plastic waste, climate change, and period poverty, inspiring others to join the cause and work towards a more sustainable and equitable future.