For investors
11 Feb 2024

Supergood!: Don’t Worry, Bake Happy!

Supergood! is a breath of fresh air that breaks away from conventional norms. Founded in 2017 by an all-female team of friends and foodies with a shared love of baking, Supergood! is dedicated to redefining the baking experience for everyone.

Supergood!: Don’t Worry, Bake Happy!

At Supergood!, baking is not just a culinary art; it's a celebration of flavor, freedom, and inclusivity. The company specializes in creating plant-based and gluten-free baking mixes and snacks that are not only delicious but accommodating to a variety of dietary preferences.

Accessible Baking for All

At the heart of Supergood! is its commitment to making baking accessible to everyone, regardless of skill level or dietary restrictions. Their range of better-for-you baking mixes and ready-to-eat treats are designed for everybody, literally. Whether you're a baking novice, a vegan, or following a gluten-free lifestyle, Supergood! believes that everyone should savor the joys of baking and indulge in treats that are both tasty and nutritious.

Supergood!'s All-Natural Baking Mixes

Supergood! is proud to offer delicious, all-natural Supergood! baking mixes that are free from gluten and hidden sugars. Unlike many gluten-free baking mixes on the market, their products are made without chemicals, ensuring guilt-free indulgence. The range includes tempting cookies, fluffy pancakes and decadent brownies - all customizable to your preferences. The best part? You can whip up these delightful treats in less than 20 minutes in your own kitchen, proving that healthy and delicious can coexist seamlessly. Whether you layer your pancakes with coconut yogurt and banana, add pecans to your brownies, or drizzle your cookies with nut butter, Supergood! Bakery lets you get creative with your baking.

Empowering Diversity: The Supergood! Team

Behind the scenes, the Supergood! team is a dynamic mix of brilliant amateur chefs, recipe developers, yogis, travelers, bloggers and moms. United by an entrepreneurial spirit and a desire for a more balanced lifestyle, this all-female team has flourished over the past four years. Thousands of bakes and countless trips to the post office later, Supergood! continues to grow, welcoming new talents into their diverse and passionate community. In conclusion, Supergood! is not just a brand; it's a culinary movement that promotes the idea that everyone deserves the pleasure of baking. As they continue to grow and innovate, one can only imagine what delicious surprises the future holds for this dynamic team of baking enthusiasts.