For investors
30 Nov 2022

Meet startup: Nuisance

Nuisance is a thirst-quenching range of premium soft drinks that celebrate the wild side of nature. Using ingredients often considered a nuisance, Nuisance create daringly delicious drinks with so much depth you could dive straight in.

Meet startup: Nuisance

A Nuisance in the garden. Extraordinary in a can

Nuisance is a thirst-quenching range of premium soft drinks that celebrate the wild side of nature. Using ingredients often considered a nuisance, Nuisance create daringly delicious drinks with so much depth you could dive straight in.

The story

Nuisance was born in the depth of the Cotswolds whilst mother and son (founder Hugo) spent their summers together in the British countryside; picking stinging nettles in order to create a delicious and refreshing nettle cordial. Years later during lockdown, Hugo launched Nuisance in order to champion and celebrate the great outdoors and the ingredients so often found on our doorstep; creating a range of premium, botanical-based soft drinks.

Inspired by a lack of genuinely exciting options available to the alcohol-free market, Nuisance was keen to offer an alternative, sophisticated range of drinks to appeal to the bold and curious consumer.

1% of profits donated to Rewilding Britain

Nuisance is donating 1% of profits to Rewilding Britain - the only country-wide UK charity committed to rewilding and the amazing benefits it can bring to people, nature, and climate.

Rewilding seeks to reinstate natural processes and, where appropriate, missing species – allowing them to shape the landscape and the habitats within. Vision at Nuisance is to encourage consumers to reconnect with nature and Rewilding Britain is a champion of this vision; reconnecting us with the natural world, sustaining communities, and tackling the climate emergency and the extinction crisis.