HOWND: Leading the Way in Ethical and Plant-Powered Pet Care

"For us, the connection we have with our dogs
is one of the most beautiful, boundless, wondrous,
whimsical and joyful things there is."

Co-Founders, Jo Amit and Mark Hirschel

From day one, HOWND has been dedicated to creating ethical and plant-powered pet care products for our beloved four-legged friends. Founded in 2013, HOWND has become the UK's most ethically awarded and accredited brand for professional groomers. Their mission is simple: to unleash the power of dogs, helping them live up to their full potential by promoting healthy skin, weight, joints, shiny coats, happy tummies, and abundant energy.
 

Ethical and Cruelty-Free

HOWND has always been driven by the principles of ethical production and the well-being of animals. They began by transforming the grooming industry and creating the best and most ethically certified grooming products on the market. These products have been embraced and loved by professionals who share their vision. Since the beginning, HOWND has remained true to its principles and will continue to do so.

Super Products for Super Dogs

HOWND’s aim is to help dog owners keep their furry companions healthy and happy. They do this by creating super products that make dogs feel and look their best. Their commitment to innovation led them to become the first company in the UK to introduce a nutritionally complete plant-based food range specifically designed for dogs. These hypoallergenic and protein-rich meals are not only nutritious but also super delicious.

Always Backed by Science

HOWND recognizes the importance of scientific research in developing high-quality pet care products. They collaborate with experts such as Dr. Marc Abraham, also known as 'Marc The Vet', and a team of professionals to ensure their products meet the highest standards of nutrition and veterinary research. This dedication to scientific excellence sets HOWND apart as a reliable and trustworthy brand.

100% Plant-Powered

HOWND envisions a world where dogs can thrive without harming other animals or the environment. That's why all their products are 100% plant-based. They believe that by harnessing the power of plants, they can create a better future for both pets and the planet.

Charities HOWND Supports

HOWND is proud to support a number of charities that share their passion for animal welfare and making a positive difference. By partnering with organizations such as All Dogs Matter, The Surge Sanctuary, Animal Rising, Animals Asia, Cadela Carlota, Miracle's Mission, Islay Dog Rescue, Nowzad, and APDAWG, HOWND actively contributes to the well-being and protection of animals in need. Their commitment to making a positive impact extends beyond their products.

Support HOWND's mission and join them on their journey towards a brighter future, where our beloved pets can thrive in harmony with nature and be truly happy and healthy!