For investors
02 Apr 2024

Cheers to Change: Mixtons' Vision for Cocktail Culture

Innovation often comes out of unexpected circumstances. Mixtons, the brainchild of Ranj, Xav and Sim, was founded during a pandemic-induced lockdown. With a passion for mixology and a desire to improve the cocktail experience at home, the trio embarked on a journey that would revolutionize the cocktail industry.

Cheers to Change: Mixtons' Vision for Cocktail Culture

The Idea That Started It All

As lockdowns confined people to their homes, Ranj, affectionately known as "the cocktail guy", found himself inundated with requests for cocktail tips. Dissatisfied with the lack of options available in stores, Ranj saw an opportunity to fill a gap in the market. Inspired by his own homemade creations, he enlisted the help of friends Xav and Sim to bring his vision to life.

The Launch: From Knocktails to Mixtons

Armed with determination and a prototype, the team launched their business under the name Knocktails. By offering 100 free boxes in the early days, they sparked interest and quickly gained a loyal customer base. But as demand grew, so did the challenges. With inventory shortages and production limitations, the team faced growing pains that led them to adapt and expand quickly.

The Journey of Evolution and Growth

In the midst of their early success, the Mixtons experienced a pivotal moment when they faced a legal challenge that led to a rebranding. This setback fueled their determination to not only overcome obstacles but to redefine their purpose. Thus was born Mixtons - a brand committed to innovation and sustainability in an industry ready for change.

Introducing Classic Cocktails with a Twist

Recognizing the stagnation within the industry, Mixtons set out to challenge convention and breathe new life into classic recipes. By infusing creativity and a spirit of adventure, Mixtons invites consumers to step outside the confines of tradition and embrace the unexpected.

Looking Ahead: A Cocktail Revolution

As Mixtons continues to disrupt the status quo, it's clear that they're not just selling cocktails - they're selling an experience. With an unwavering commitment to pushing boundaries and challenging norms, Mixtons is poised to lead a cocktail revolution. By inviting consumers to taste the unexpected, Mixtons promises to redefine cocktail culture for years to come.