Meet Rad Stuff: Where Big Ideas Become Real Products

Rad Stuff is a product innovation studio that brings ideas to life, providing services from concept and prototyping all the way to design, manufacturing, licensing and distribution. Founded in 2021, the company is led by industry veteran Tsz Yau (Ray) Yau, who brings nearly 30 years of expertise in toy manufacturing, product development and brand strategy. With offices in the UK, Hong Kong, China and the Netherlands, Rad Stuff combines creative design with global production capabilities, enabling them to scale ideas into world-class consumer products.

From toys to collectibles – one ecosystem

Rad Stuff develops distinctive, high-quality products, including toys, 3D metal model kits and collectibles. One of its standout brands is Alloy Collectors, which offers precision-made stainless-steel miniature sports jerseys with customisable names and numbers. The brand collaborates with officially licensed clubs across Europe and taps directly into fan identity, nostalgia and culture, transforming iconic kits into display-ready collectible metal art.

Viral growth powered by community

Alloy Collectors has built an organically engaged global audience. Within months, the brand grew from 0 to 55,000+ Instagram followers, gaining millions of views, and activating a loyal collector audience. Strong influencer collaborations and fan-led content continue to accelerate visibility worldwide.

Trusted innovation + global scalability

Rad Stuff offers a fully integrated innovation pipeline:

• Research & product development
• Product and graphic design
• Engineering
• Manufacturing & global delivery

This end-to-end infrastructure enables the company to move quickly, secure licensing deals, and efficiently scale into new markets. The strategic focus now is expanding Alloy Collectors into additional sports, clubs and geographies, unlocking the next growth chapter for the business.