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Eesti keelEnglishΕλληνικάEspañolPortuguêsDutchDeutschEesti keelMeet Wilfred Emmanuel-Jones, also known as The Black Farmer. His extraordinary life story could easily be mistaken for a movie plot, but he's on a mission to make a real impact on the world.
Meet Wilfred Emmanuel-Jones, also known as The Black Farmer. His extraordinary life story could easily be mistaken for a movie plot, but he's on a mission to make a real impact on the world.
The Black Farmer Experience offers a voyage of discovery of many of the things that go into making my life less ordinary. Based on the Devon/Cornwall border, The Black Farmer is a dedicated gluten-free brand that celebrates British farming and uses only RSPCA Assured protein for their range of sausages, burgers, meatballs, bacon, chicken, cheese, and eggs. An inspiring challenger brand with a retail value of £14 million, they have forged unique partnerships with prestigious supermarkets. They believe everyone should have access to delicious, high-quality food that’s produced in a sustainable way. They are committed to championing British farmers.
The founder, Wilfred Emmanuel-Jones, is on a mission to transform farming from a ‘closed shop’ into a career open to young people from minority ethnic backgrounds. Wilfred's journey from impoverished immigrant to multimillionaire farming legend has been unconventional, to say the least. Born in rural Jamaica, he came to the UK aged three. The family settled in inner-city Birmingham. 'We were very poor,' he says. 'Mum had to feed 11 with one old broiler hen. She had to be inventive, tenderising the meat and packing it with flavour using fabulous spices.' The school was a disaster. Wilfred suffered from severe dyslexia and left at 16, barely able to read or write. But he found joy in cultivating veggies on his dad's allotment, and a lifelong love affair with food was born. 'It was my oasis,' he says. 'That connection with nature; the food we eat. I made a vow to one day own my own farm.'
After school, he joined the army – and was promptly kicked out with a dishonourable discharge. The next stop was catering college, and a future of flipping burgers beckoned. But Wilfred is cut from a special cloth. Somewhere within, an ambition to make BBC food documentaries was taking shape. 'Audacious' is a word Wilfred applies to himself, and the notion of an inner-city boy taking on the Oxbridge elite sums it up.
And he succeeded – landing a menial job at the BBC and meeting industry insiders (his 'guardian angels') who saw something exceptional in the young man packed with determination and a passion for food. For 15 years, he was a producer/director on food programs, giving the likes of Gordon Ramsay and James Martin their TV breaks. 'People like me often end up on society's rubbish heap,' he says. 'But you can achieve anything you want in life, so long as you have ruthless focus, passion – and someone to give you a break.'
Wilfred Emmanuel-Jones, aka The Black Farmer, has become a symbol of breaking stereotypes and fostering inclusivity in the farming industry. His mission goes beyond creating high-quality, RSPCA-assured protein-based products. He believes that everyone should have access to delicious, sustainable food, and he champions British farmers along the way. The Black Farmer brand, valued at £14 million, has established unique partnerships with prestigious supermarkets, solidifying their commitment to making a positive impact.
Wilfred himself is an embodiment of paradoxes, and he embraces them fully. Being a black farmer, born in Jamaica but producing quintessentially British products, and having a passion for both morris dancing and flamenco dance are all part of his multifaceted identity. He refuses to be put in a box and instead focuses on shaking things up and inspiring change.
The story of Wilfred Emmanuel-Jones, The Black Farmer, is one of resilience, determination, and a drive to create a more inclusive future.
