The history of mead is as rich and long as the drink itself. The Greeks claimed it bestowed virility. The Anglo-Saxons believed it induced creativity. Inspired by mother nature, Bemuse has taken the same pure ingredients used by our ancestors – honey, water, yeast, and natural flavour infusions – and re-crafted the drink for modern tastes.
The history of mead is as rich and long as the drink itself. The Greeks claimed it bestowed virility. The Anglo-Saxons believed it induced creativity. Inspired by mother nature, Bemuse has taken the same pure ingredients used by our ancestors – honey, water, yeast, and natural flavour infusions – and re-crafted the drink for modern tastes. Bemuse is proud to be leading modern, non-alcoholic mead production, supporting honey-makers worldwide. At the heart of their mission is a deep commitment to nature, sustainability, and inclusivity.
Bemuse, a premium beverage brand, emerged from the visionary minds of friends Anna Chalov and Nataliya Peretrutova in 2020. These two entrepreneurs embarked on a mission to create an entirely unique drinking experience. Amidst the surge of low-alcohol beers, wines, and ciders, they sought to set their brand apart. Inspired by the intriguing history of mead, they decided to reinvent this ancient beverage, making it not only tasty and exciting but also healthy.
Mead, often dubbed the "nectar of the gods," has a legacy that spans centuries. It has been celebrated for its supposed ability to bestow virility and induce creativity. Bemuse found inspiration in this rich heritage, and their commitment to crafting an extraordinary beverage led to the birth of their modern, non-alcoholic mead.
Bemuse stands out not only for its innovative approach to mead but also for its strong commitment to sustainability. They have joined forces with Biomimicry UK, an organization dedicated to a regenerative future. Their partnership seeks to raise public awareness about the crucial role of plants and their pollinators in maintaining a healthy environment. Bemuse is particularly passionate about safeguarding bee populations, and they actively support beekeeping initiatives by sponsoring beehives in Wales. Moreover, the company contributes to the thriving of bee species through the distribution of bee bombs and handmade wildflower seedballs.
In line with their commitment to ethical business practices, Bemuse is currently in the process of qualifying for B Corp accreditation. This esteemed certification recognizes businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. Bemuse's pursuit of B Corp certification underscores their dedication to sustainability and responsible operations.
Within its first year, Bemuse has managed to establish a loyal customer base in the UK. Their mead can be found in several prestigious venues, including Franco's, Bokiri in Peckham Rye, and The Laboratory Spa & Health Club in London. Additionally, the brand has a strong online presence, making it accessible to a broader audience.
Bemuse isn't just about profit; it's about ethical values and social responsibility. The founders, Anna Chalov and Nataliya Peretrutova, are working mothers who understand the importance of a flexible, empowering work environment. They have created a business that supports their team, allowing them to be their best selves, unhindered by societal pressures for corporate conformity. Bemuse is committed to donating 2% of their revenue to support causes such as raising awareness of the declining bee population and addressing climate and environmental concerns.
Bemuse's commitment to nature, sustainability, and inclusive innovation shines through their unique mead creations. As they continue to grow and expand, Bemuse will undoubtedly serve as a model for businesses that prioritize ethical values, environmental stewardship, and the pursuit of a guilt-free drinking experience.