For investors
11 Jul 2023

Nibble: The Art of Crafting Guilt-Free Yumminess

Founded in 2017, Nibble has established itself as a brand dedicated to offering mouthwatering snacks that balance reduced sugar with enhanced flavor. This commitment has made Nibble the first choice for people who prioritize their health. Let's explore the fascinating story behind Nibble, their unwavering mission to provide delicious treats with less sugar and the remarkable technical hurdles they've overcome to bring their innovative products to life.

Nibble: The Art of Crafting Guilt-Free Yumminess

Founded in 2017, Nibble has established itself as a brand dedicated to offering mouthwatering snacks that balance reduced sugar with enhanced flavor. This commitment has made Nibble the first choice for people who prioritize their health. Let's explore the fascinating story behind Nibble, their unwavering mission to provide delicious treats with less sugar and the remarkable technical hurdles they've overcome to bring their innovative products to life.
 

Less Sugar, More Flavor


Nibble understands the struggle to find a snack that satisfies your cravings without loading you up with unnecessary sugar. Their bite-sized snacks are not only vegan and gluten-free but also consciously designed to keep you feeling fuller for longer and avoid those dreaded energy crashes. With Nibble, you can indulge guilt-free, knowing that you are making a healthier choice without sacrificing taste.

 

The Birth of Nibble Snacks


Having personally experienced the consequences of an unbalanced diet, Erin Moroney, the founder of Nibble, understood the importance of increasing her protein intake. Erin went on a mission to find a protein-packed snack that didn't compromise on taste. Faced with a lack of suitable options, she decided to create Nibble. It was a painstaking process that involved countless test batches, but Erin's determination paid off.

 

Nutrition Meets Taste


What sets Nibble apart is their commitment to using only the finest natural ingredients. Their bites feature antioxidant-rich dried plum purée and their own bespoke chocolate, ensuring a delightful taste experience with every bite. The Nibble team goes the extra mile to create products that are not only delicious but also super nutritious, making them the perfect choice for healthy snacking on the go.

 

Breaking Barriers


Creating low-sugar products is no easy feat, but Nibble rose to the challenge. They consulted with food scientists across continents, determined to achieve their vision of a snack that would be both healthy and satisfying. With a long list of must-haves, they pushed boundaries and ventured into unexplored territory. The result? Recognition and awards, including winning the Bronze Innovation Challenge Award in 2017 and being shortlisted for two World Food Innovation Awards in 2020.

Nibble has successfully combined health and flavor to create a snack brand that appeals to those looking for a delicious yet nutritious boost. With a commitment to lower sugar content, vegan and gluten-free options, Nibble offers a guilt-free indulgence that keeps you energized throughout the day. Whether you're a fitness enthusiast, a busy professional, or just someone who enjoys a tasty treat, Nibble is here to satisfy your cravings while nourishing your body. So go ahead, enjoy the goodness of Nibble and experience the perfect blend of taste and nutrition.