Bird & Wild: A Win-Win for Nature and Coffee Lovers

Bird & Wild is the UK's leading Shade Grown & Bird Friendly certified coffee that stands out as a brand that goes beyond just delivering a great-tasting cup of joe. By choosing Bird & Wild, you are not only indulging in the rich flavors of Fairtrade Organic coffee, you also contribute to the protection of migrating birds, support the Royal Society for the Protection of Birds (RSPB), and promote sustainable farming practices. Let's explore the mission and values behind Bird & Wild Coffee and why it's a win-win for both nature and coffee lovers.

Supporting Bird Conservation and RSPB

Bird & Wild Coffee has partnered with the RSPB and the Smithsonian Migratory Bird Center to help protect bird species. For every bag sold, Bird & Wild donates 6% of sales to the RSPB, contributing to the organization's vital work protecting wildlife at home and abroad. Since 2017, Bird & Wild has donated over £30,000 to the RSPB, making a tangible difference to habitat conservation and supporting research and conservation programmes. By enjoying a cup of Bird & Wild coffee, you are playing an active role in giving nature a home and ensuring the survival of migratory birds.

What Makes Bird & Wild Unique

Bird & Wild is proud to roast seasonal coffee that is certified Bird-Friendly and Shade-Grown by the Smithsonian Migratory Bird Center. But what does it mean? Bird Friendly certification ensures that each bean is organically produced and grown under a quality shade canopy. By preserving the rainforest canopy, Bird & Wild protects endangered migratory birds, insects and other wildlife. This commitment to sustainable farming practices not only benefits the environment, but also results in a coffee with a distinct and complex flavor, as the beans are allowed to grow slowly in the shade of the tropical highland rainforests.

The Benefits of Shade-Grown Coffee

Traditionally, coffee was grown under shade trees, providing a natural habitat for birds and maintaining ecological balance. However, the switch to sun-tolerant coffee plants in the 1970s had a detrimental effect on the environment. To counteract this, Bird & Wild promotes shade-grown coffee, a return to traditional farming methods that prioritize natural ecology. Shade-grown coffee farms have many benefits:

- Biodiversity. Shade-grown coffee supports plant diversity, with multiple species of plants and trees coexisting in a single location. This abundance of flora contributes to greater diversity of herbs and insects, providing a thriving ecosystem for birds and other wildlife.
- Bird conservation. Shade-grown coffee provides a haven for local and migratory bird species. Studies have shown that shaded farms host a significantly higher number of bird species compared to unshaded coffee monocultures. By choosing Bird & Wild, you actively contribute to bird conservation efforts.
- Environmental stewardship. Shade-grown coffee farms protect soil from erosion, maintain soil moisture, and reduce surface water runoff. Additionally, the shade trees act as carbon sinks, storing carbon dioxide and mitigating climate change.

Fairtrade and Organic Certification

In addition to its bird-friendly and shade-grown practices, Bird & Wild Coffee is also Fairtrade and Organic Certified. Fairtrade certification ensures that farmers in developing countries are paid fair prices for their coffee, promoting equitable trading relationships and improving the livelihoods of coffee growers. Organic certification guarantees that the coffee is grown without harmful pesticides, reducing the impact on ecosystems and supporting sustainable farming practices.

Join the mission of Bird & Wild Coffee and let every sip be a testament to your commitment to nature and responsible consumption. Together, we can protect wildlife, support sustainable farming, and make a difference, one cup at a time.