Agua de Madre’s 2024 Highlights

Here are some of the standout moments that made the past year truly memorable for the brand:

1. Collaboration with Farmer J: Agua de Madre teamed up with Farmer J for a memorable ride down Regent Street, showcasing their giant Field Tray and grabbing attention across London.
2. Rebrand Launch: A fresh new look for Agua de Madre was unveiled with the help of Chris Chapman (Adam & Eve DDB) and a beautiful product shot by Addie Chinn. The rebrand helped to strengthen the brand's identity and further connect with its loyal audience.
3. Dishoom Partnership: Agua de Madre made its way onto the iconic menu of Dishoom, one of the UK's most popular restaurants, bringing its innovative drinks to even more customers.
4. Partnership with Tim Spector: A collaboration with renowned gut health expert Tim Spector for his book launch Food for Life put Agua de Madre at the forefront of the health and wellness space.
5. Supporting City Harvest: Agua de Madre's commitment to giving back was showcased through a generous donation of over 5,000 products to City Harvest, helping to feed communities in need.
6. Taste Radio Podcast: The brand shared its water kefir expertise by joining BevNet's Taste Radio podcast, discussing everything from fermentation to the future of healthy drinks.
7. Trade Show Success: Agua de Madre participated in major trade shows such as the London Coffee Festival and Lunch, connecting with key industry players and extending its reach.
8. First-Ever Billboard Campaign: The brand made a bold statement with its debut billboard campaign, showcased on Scotland’s massive 25-meter digital billboard.
9. Award-Winning Fermentation: With 3 prestigious Great Taste Awards and being named the UK’s #1 fermented drink on Amazon, Agua de Madre's reputation for quality fermentation was cemented.
10. First-Ever Commercial Animation: The year ended with a bang as Agua de Madre launched their first-ever commercial animation, featuring dynamic new straplines created by Xander Hart (Adam & Eve DDB).

2024 was a game-changing year for Agua de Madre, filled with growth, collaborations, and a commitment to quality. We’re excited to see where the brand goes in 2025 and beyond!