Meet startup: Nereus London

Nereus London is a premium hair and body care brand that has been carefully designed to deliver a superior natural product experience with sustainability at heart. Nereus's aim is to deliver a touch of luxury to your bathroom with beautifully designed products while being environmentally conscious. All packaging and containers are plastic-free and recyclable. 1kg of ocean-bound plastic will be processed via Plastic Bank with every bottle purchased. All our products are proudly manufactured in Britain.

Nereus London was born out of a need for genuinely sustainable premium beauty care products. There are many brands that have launched sustainable offerings but almost always at some cost - whether it’s to the aesthetics, product performance, or both. Founders of Nereus didn’t want to compromise on any of those factors, so they endeavoured to create packaging that looks premium, natural formulations that actually work, and 100% natural fragrances that are both organic and smell amazing.

Brand goal is to deliver an excellent product experience with the environment at the heart and soul of every decision. Nereus wants customers to have all the benefits of a high-end product, without having to compromise on their sustainable principles.

Natural ingredients

Nereus London wants to produce the most naturally derived formulation but not at the cost of real product performance. Organic essential oils and active ingredients are 100% natural with current formulations ranging from 90-99% natural in origin. 

Plastic impact

Nereus started out with a simple but ambitious goal: to make luxury beauty care products that would help fight against the vast amount of plastic polluting our planet.

First things first, they made sure that company is plastic-free. There’s no plastic used in our packaging, materials, or at any step of the manufacturing, logistics, or delivery process. Everything Nereus uses is recyclable and even our labels are biodegradable. 

With their own waste minimised, the second step was to help with the here and now; tackling the vast amount of plastic pollution already out there. Founders realised that the best way to reduce the impact of plastic pollution was to work together with a partner that was already fighting the good fight. After an extensive search, Nereus decided to team up with Plastic Bank.

Plastic Bank has revolutionised the world’s recycling systems by creating a regenerative, inclusive, and circular plastic economy. They have made it possible for  customers to make environmentally conscious choices by giving them the opportunity to make a real, tangible, and measurable difference with every purchase. To exemplify, with every bottle of Nereus London sold, Plastic Bank reclaim 1kg of ocean-bound plastic and make sure that it is properly processed and recycled.

Founders’ hope is that this partnership will provide a foundation for building a socially and environmentally conscious community, in which customers can participate and of which they can be proud. That is the Nereus London way.