YAAR Bar: A New Era of Handheld Yogurt Snacks

A Nordic Dairy Delight

YAAR's journey begins on the magical island of Saaremaa in Estonia, where its creamy Nordic yogurt is made. Imagine a landscape of windmills, rolling hills and crystal-clear lakes - this enchanting setting is where the magic happens. The yogurt used in each YAAR bar is made with fresh ingredients and infused with gut-friendly kefir cultures, which promote both digestive and immune health. The result is a rich, creamy snack that combines the taste of yogurt with the luxurious texture of cheesecake, all wrapped in decadent Belgian chocolate. And at just 140 calories, it's the perfect guilt-free indulgence.

To add a touch of whimsy, YAAR's mascot, the flying squirrel Oona, embodies the brand's playful spirit - mischievous and full of life, just like YAAR itself.

The Dairy Brand That's Changing the Game

YAAR is all about innovation and excellence in dairy. The brand's revolutionary approach was recognized at the 2019 World Dairy Innovation Awards, where it was crowned 'Best Brand'. As the first company to introduce yogurt bars to the UK market, YAAR has successfully reimagined dairy snacking. Their yogurt bars have been a hit with major retailers in the UK and the Republic of Ireland, including Whole Foods Market, Ocado, Waitrose, Sainsbury's, COOP, Just Zapp, GoPuff, Musgrave and Tesco, proving there's a demand for delicious, high-quality, portable dairy snacks that fit with modern lifestyles.

2023 Milestones: Growth Amidst Challenges

Despite a challenging market environment in 2023, YAAR celebrated remarkable achievements with an outstanding sales volume of 1.5 million units - an impressive 49% year-on-year growth. Revenue also increased by 45%, signaling not only resilience but also robust growth in a highly competitive environment. YAAR's success can be attributed to its strategic initiatives, including expansion into international markets, particularly Ireland, where its products have been well received.

The company is currently exploring new product development (NPD) opportunities and expanding into new markets, with the UAE a key focus. The Middle East market, known for its appreciation of innovative food products, represents a promising growth opportunity for YAAR.

The Bottom Line

YAAR Bar Limited has successfully redefined the dairy snack category, offering consumers a delicious, nutritious and convenient alternative to traditional snacks. As they continue to grow and push boundaries, there's no doubt that this brand will continue to make waves in the dairy world, both in the UK and across international markets.