For investors
14 Aug 2024

Meet Bare Kind: Socks That Save Wildlife

At Scramble, we're always looking for brands that combine passion, purpose and profit in a way that resonates with our values and those of our investors. Today, we're excited to highlight one such brand: Bare Kind. This company is redefining what it means to wear socks, turning a simple everyday necessity into a tool for global change.

Meet Bare Kind: Socks That Save Wildlife

A Humble Beginning with a Big Mission

Founded in 2018 by Lucy Jeffrey, Bare Kind began with a desire to create something meaningful that would not only be loved but also add value to the world. For Lucy, that happened to be the humble sock. With a lifelong love of animals and a dream to make a positive impact, she channeled her passion into creating vibrant, animal-themed bamboo socks that contribute to wildlife conservation. From the very beginning, Bare Kind has been about more than just making socks - it has been about making a difference.

Socks That Save Animals

Bare Kind socks are not only stylish and comfortable, they're also a force for good. Made from sustainably sourced bamboo, these socks are produced in a third-generation, family-owned factory in Istanbul using non-toxic dyes. The factory is fully BSCI and SEDEX audited, ensuring fair wages and working conditions for all employees. In October 2023, Bare Kind proudly became a B Corp-certified company, solidifying its commitment to high standards of social and environmental impact.

But the impact doesn't stop there. Bare Kind donates 10% of the profits from each pair of socks to a charity dedicated to protecting the animal featured on the sock. This means that every time you put on a pair of Bare Kind socks, you're not only keeping your feet comfortable, you're helping to save the world's animals.

A Growing Team, A Growing Impact

Since its inception, Bare Kind has grown beyond Lucy's original vision. The team has expanded with new members like Andy, who will join full-time in January 2022. Andy brings a deep connection to wildlife, having grown up surrounded by animals in Australia, and shares Lucy's passion for making a difference. Together, they've worked with more than 30 charities, including 10 in the UK, and their efforts have had a tangible impact - saving tropical rainforests, funding food for endangered species, and adopting animals in need.

The Bare Kind Difference

At Bare Kind, sustainability is embedded in every choice they make. From the bamboo used to make their socks to the 100% recyclable cardboard packaging, Bare Kind is committed to reducing their environmental footprint. They've even partnered with Royal Mail, known for having the lowest reported carbon emissions per package of any delivery company in the UK, to ensure their socks reach customers in the most eco-friendly way possible.

Always Learning, Always Improving

Bare Kind knows there's always room for improvement. They're committed to continually refining their processes, exploring new eco-friendly materials, and seeking feedback from their customers. Their ultimate goal is to be a company that not only produces quality socks but also operates in a way that prioritizes the health and well-being of our planet.

Support a Brand with a Mission

Bare Kind is more than a brand; it's an invitation to be part of something extraordinary. It's about making a positive impact with every purchase and proving that even the smallest item, like a pair of socks, can change the world.

By supporting Bare Kind, you're not only supporting a profitable business, you're contributing to a healthier planet and a brighter future for our wildlife. We believe that businesses can be a force for good, and Bare Kind is a shining example of that philosophy.