Dotty Dungarees: Nostalgia, Adventure, and Ethical Fashion

In 2013, Dotty Dungarees was founded out of a genuine love for the timeless and versatile dungaree. The founders, Georgie and Alice, embarked on a journey to recreate the magic and nostalgia they experienced while growing up in dungarees, fostering a sense of freedom and exploration in the great outdoors. Despite their lack of experience in children's fashion, their passion and dedication led them to overcome challenges and create a brand that celebrates sustainability, ethical practices, and exceptional quality.

How it Started

Having been friends for years and sharing a desk in two different jobs, Georgie and Alice had always dreamed of starting a business together. However, it wasn't until they became mothers that the perfect moment and idea came together. Inspired by their own children, Otto and Dolly, they set out to create a brand that captured the spirit and playfulness of their children. Thus was born Dotty Dungarees, named after the combination of their children's names.

Ethical Production

Recognizing the importance of ethical manufacturing and environmental responsibility, Georgie and Alice embarked on a global search for the best and most ethically minded manufacturers. After much trial and error, they found their ideal partners in China. Their factory, run by Maggie and her team, has a long history and a commitment to excellence. Dotty Dungarees is proud to work closely with these partners, ensuring not only exceptional quality but also meticulous attention to ethical and environmental standards.

Redesigning the Dungaree

With the support of their manufacturing partners, Dotty Dungarees has reimagined the classic dungaree, infusing it with unique design elements. The brand's dungarees are designed to grow with your child, featuring adjustable straps and generous turn-ups to ensure at least a year's worth of wear. In addition, sizes up to 24 months are equipped with hidden zips for easy nappy changing. The combination of thoughtful design and practicality makes Dotty Dungarees truly a genius.

Dotty Goes Global

The exceptional design and quality of Dotty Dungarees attracted widespread attention and acclaim. The brand was featured in prestigious magazines and even won awards for its innovative designs. Soon, requests flooded in from shops around the world, and Dotty Dungarees became available to customers from County Cork to Lake Como, Edinburgh to Alicante, and beyond. In 2021, the brand officially launched its US website, enabling quick delivery to American customers.

Thinking for the Future

Dotty Dungarees is deeply committed to responsible and sustainable practices. What started as a passion for dungarees has evolved into a platform for promoting values that are essential in today's world. The brand works exclusively with trusted partners, maintaining personal relationships with manufacturers who share their ethos. They strive to reduce their environmental impact by minimizing the use of plastic, opting for paper mailers and cotton packaging. Moreover, their clothes are designed to stand the test of time, ensuring longevity and sustainability across generations.

Dotty Dungarees is a brand that not only redefines children's fashion but also inspires a future where fashion and responsibility go hand in hand, promoting longevity and conscious choices.