At Scramble, we're often asked why some of the same brands appear in our monthly batches. In this post, we'll explain why this happens and how it supports ongoing brand success.
The answer lies in the nature of how these brands grow, develop and expand over time. Brands often need additional funding to support their continued growth, whether it's entering new markets, increasing production capacity, investing in new equipment, hiring key personnel, or expanding their product lines. This kind of growth requires ongoing financial support, and that's where we - and you as investors - come in.
However, it's important to note that we don't simply lend money to fill 'financial holes'. Our mission is to help brands grow and thrive, not to prop up businesses that aren't moving forward. If a brand is growing steadily, paying off debt and demonstrating real results, we're happy to continue to support them by refinancing and gradually increasing loan amounts. This allows us to help brands scale while providing solid, high-growth opportunities for our investors.
Not every brand is automatically eligible for continued funding. If we find that a brand has used its loan without showing tangible results, or is simply using the funds to 'patch' problems rather than grow, it won't receive additional funding. Every time a brand requests more funding, we conduct a thorough reassessment to ensure they still meet our strict criteria.
Our funding model is what sets us apart from other platforms. Unlike many P2P platforms that provide one-off funding and leave brands to fend for themselves, we maintain an ongoing relationship with the companies we support. We continually monitor key performance indicators to ensure brands are on track, giving our investors peace of mind. We do the due diligence for you - we take care of the ongoing monitoring so you don't have to.
Ultimately, long-term relationships with carefully selected, high-potential brands are the key to sustainable success for both the businesses we support and the investors who believe in them.
For a deeper dive into how we handpick and monitor these brands, check out our blog post on our brand selection process.