Sustainable Investing: What Is It And How Do You Do It?

Sustainable investing is the practice of investing in companies, funds, and projects that have a positive impact on the environment, society, and the well-being of people, without compromising financialële performance. In this article, we will take a closer look at what SRI means, why it is important, and how to get started.

What is Sustainable Investing?

Sustainable investing, also known as socially responsible investing (SRI) or Environmental, Social, and Governance (ESG) investing, is an approach to investing that takes into account non-financial factors, such as environmental impact, social responsibility and good governance. The goal of SRI is to create positive change and contribute to a more sustainable world, while still generating returns for investors.

Why Is Sustainable Investing Important?

Sustainable investing is important for several reasons:

  1. Positive Impact: By investing in sustainable companies and projects, investors can contribute to positive changes in the areas of climate change, social equity and environmental protection.
  2. Risk management: Companies that operate sustainably tend to have a better long-term risk profile, as they are less vulnerable to environmental and social crises.
  3. Future-proof: Sustainable companies are often better positioned to take advantage of long-term trends, such as the transition to clean energy and the growing demand for ethical products and services.
  4. Social Responsibility: As an investor, you have the opportunity to make your voice heard and influence companies to make changes that benefit society as a whole.

How to Get Started with Sustainable Investing?

If you want to get started with sustainable investing, here are some steps you can take:

  1. Research: Do research on SRI options and learn more about the different approaches and strategyën.
  2. Set Goals: Decide what you want to achieve with your investments and what values are important to you, such as the environment, social justice or good governance.
  3. Choose Sustainable Funds: Select mutual funds or ETF's (Exchange-Traded Funds) that focus on sustainability and integrate ESG criteria into their investment decisions.
  4. Diversify: Spread your investments across different sectors and regions's to spread risk's and maximize potential returns.
  5. Monitor and Evaluate: Regularly monitor the performance of your sustainable investments and evaluate whether they are meeting your goals and values.


Sustainable investing offers investors the opportunity to combine financialële results with positive social and environmental impacts. By investing in companies and projects that contribute to a more sustainable world, investors can not only achieve returns, but also have a positive impact on society and the planet. With an increasing focus on sustainability and responsible investing, now is a good time to consider including sustainable investments in your investment portfolio.