Ethical investing: Focus on sustainable investments

Ethical investing is becoming increasingly important in today's society. More and more investors not only want to achieve a return, but also want to ensure that their money is invested in companies and projects that take social and environmental values into account. This article explains the basics of ethical investing, discusses the benefits and challenges and provides practical tips for ethically sustainable investing.

What is ethical investing?

  • Ethical investing refers to the selection of investment products based on ethical, social and environmental criteria.
  • The aim is to invest in companies and projects that have a positive impact on society and the environment.

The principles of ethical investing

  • Social responsibility: Companies should assume social responsibility and work for the common good.
  • Environmental protection: Investments should comply with environmental standards and promote environmentally friendly practices.
  • Good corporate governance: Investments should be made in companies that maintain transparent business practices and good corporate governance.

Benefits of ethical investing

  • Positive impact: Through ethical investing, investors can actively contribute to bringing about positive change in society and the environment.
  • Long-term value: Companies that follow ethical principles are often more successful in the long term and more resilient to crises.
  • Personal values: Ethical investing enables investors to invest their money in line with their personal values and have a clear conscience.

Challenges of ethical investing

  • Lack of transparency: It can be difficult to fully understand and evaluate companies' ethical practices.
  • Return vs. ethics: Sometimes ethical principles and financial returns are in conflict, so investors have to make compromises.
  • Limited choice: In some asset classes or regions, there may be a limited choice of ethically sustainable investment opportunities.

Tips for ethical investing

  • Research: Thorough research is crucial to evaluate the ethical practices of companies and funds.
  • Diversification: Spread your portfolio to minimize risk while promoting ethical investing.
  • Advice: Consult a financial advisor or ethical investing expert to make informed decisions.


Ethical investing offers investors the opportunity to invest their money in companies and projects that are in line with their ethical principles. Although there can be challenges, ethical investing offers an opportunity to promote positive change while achieving long-term financial goals. Through thorough research, diversification and advice, investors can make ethical and sustainable investments and thus contribute to a better world.