For investors
15 May 2024

Willicroft: Making Cheese for a Healthier Planet

Born from a rich heritage of dairy roots dating back to 1957, Willicroft has set out on a transformative journey, reimagining traditional cheesemaking techniques in a plant-based revolution to create products that are as good for you as they are for Mother Nature.

Willicroft: Making Cheese for a Healthier Planet

The Willicroft Story

Founded in 1957, Willicroft Farm in Devon, UK, was the brainchild of Brad Willicroft's grandparents. With just one tractor, a dozen cows and boundless determination, they set out to "feed the nation" after World War II by providing milk and cheese to their local community. This dedication to feeding others laid the foundation for Brad's own culinary journey, which began in 2018 when he set out to create a plant-based cheese alternative that could rival traditional dairy products.

From Farm to Table

Driven by a desire to satisfy his cheesy cravings sustainably, Brad embarked on a mission to create the world's most delicious and eco-friendly alternative. Drawing on the knowledge gained from his family's farming background, Brad combined traditional methods with high-quality plant-based ingredients, resulting in the birth of Willicroft's first plant-based cheese.

Today, Willicroft is a pioneer in the plant-based cheese industry, offering a diverse range of products made from beans and lentils. By eliminating cashews in favor of beans, Willicroft not only improves the nutritional profile of its cheese but also significantly reduces emissions. Through careful research and a commitment to sustainability, Willicroft ensures that every bite of its cheese is a step towards a greener future.

Mother Nature CEO

As Europe's first and only plant-based cheese B Corp, Willicroft is dedicated to using business as a force for good. By appointing Mother Nature as its CEO, Willicroft prioritizes environmental impact in every decision it makes, striving to minimize harm and maximize sustainability.

Through initiatives like transitional farming and regenerative agriculture, Willicroft is reshaping the food system for the better. By sourcing beans locally and implementing regenerative practices, Willicroft aims to create a more resilient and sustainable supply chain. With ambitious goals to source all beans locally and produce its first regenerative product by 2026, Willicroft is leading the way to a greener, more sustainable future.

So why settle for anything less than the best? Indulge in the delicious flavors of Willicroft's plant-based cheese and butter alternatives and discover a world where sustainability and indulgence go hand in hand. With Willicroft, every meal is an opportunity to enjoy the taste of tradition while honoring the planet we call home.