Bemuse: Mead with a Purpose

In a world dominated by an explosion of low-alcohol drinks, Bemuse emerged in 2020 as a refreshing and unique concept. Founded by Anna Chalov and Nataliya Peretrutova, Bemuse set out to create a new drinking experience that stood out from the crowd. Inspired by the rich history of mead and driven by a passion for sustainability, the founders embarked on a mission to create intriguingly different drinks that are not only delicious but also inclusive and kind to the planet.
 

Reinventing Mead for Modern Tastes

After tasting existing meads, Anna and Nataliya recognized the potential to reinvent this ancient beverage. With its fascinating history, mead offered them the opportunity to create a tasty, exciting, and complex drink that was both unique and healthy. They took their inspiration from Mother Nature using the same pure ingredients as their ancestors: honey, water, yeast, and natural flavor infusions. With a focus on modern tastes, Bemuse proudly leads the way in non-alcoholic mead production and supports honey-makers worldwide.

A Sustainable Ethos

Bemuse is more than just a business; it is a manifestation of ethical values and a commitment to sustainability. The founders wanted to build a company that went beyond profit margins and promoted responsible business. Bemuse is dedicated to making a positive impact on the environment, raising awareness of the dwindling bee population, and addressing the challenges facing our climate and ecosystem. As part of its commitment, Bemuse donates 2% of its revenue to support these causes.

Empowering the Team

As working mothers, the founders of Bemuse have also built a business that offers a flexible working environment that empowers the team to be the best versions of themselves unhindered by the expectation of corporate conformity placed on them by societal pressure.

Supporting Bees and Biodiversity

Bemuse recognizes the crucial role of bees in its production process and the overall ecosystem. The company actively supports the welfare of bees by raising awareness, working with responsible beekeepers, and engaging in urban greening initiatives. In a partnership with the beekeeping experts at Bee1, Bemuse now has its own hive called "Muse". Located at a heritage site above the Neath Valley in Wales, this hive is home to approximately 20,000 honeybees. Through initiatives like this, Bemuse is not only contributing to biodiversity but also inspiring others to take action.

Bemuse is a pioneering company that has reinvented ancient mead for a modern audience. By creating non-alcoholic meads through natural fermentation and infusing them with carefully selected ingredients, Bemuse creates a distinctive range of flavors to suit every taste. With an unwavering commitment to sustainability, Bemuse serves as a catalyst for positive change, championing the welfare of bees, raising awareness, and making a meaningful contribution to the planet.